Retail Store Design
Including product retail and service retail outletsRetail Store Design is a very specialized area of commercial interior design. To create a perfect environment for your store the designer has to understand retailing on the level of Traffic Flow, Merchandising, Customer Service, Sales, Target Market, Branding and Fashion Trends. All these elements coupled with shopper psychology, human tendencies, type of business, shop owner’s goals and visions, budget constraints, likes and dislikes, provide the design brief to work to. The final outcome will be the created space – it will fulfill all aspects of the design brief by providing the right ambience, look, form and function and attract the right customer.
Retail Store Design requires effective communication, where liaising between retailer/ client, shopping centre management, shopping centre design team and shop fitter is most important to a smooth design and fit out process. Project time management is imperative as the cost of delay in getting a shop opened can be considerable in terms of rents and obligations of the shop owner. The time schedule to provide our services is always realistic and achievable, allowing our clients to complete their project within a given time frame.
We have good working relationships with all major shopping centres and their design teams, and are familiar with their requirements and modus operandi. We are able to guide our clients through the approval process to make this aspect of opening a retail space as smooth as possible.
The many varied retail design projects we have undertaken, is the background to our excellent knowledge base in this design field. We follow industry trends and are aware of changing guidelines, and environmentally conscious sustainability requirements in the context of energy efficiency and applications of environmentally friendly products.
Some of the brands we design for in this area : Rush, Sunburn, Red Zoo, Estrogen, Barber Shop Col Nayler, Katrinas Beauty Salons, Karl Anthony Gentlemen Hairdresser, Jasmine Nails, Rose Nails, Al Nails, Fashion Nails, Starkles, Silver Shop, Zelows Handbags and Travel Goods, Edwards Cameras, Mattress Resources, Crave , Bittersweet, Gayes Hair Fashions