Product retail and service retail outlets
Retail store design is a fast paced design environment within the commercial interior design sector. The designer needs understanding of retail on the levels or traffic flows, merchandising, customer service, sales figures, target market, branding strengths and fashion trends.
To further delve into shopper psychology, human tendencies, retailer’s needs and operational markers and objectives, cost controls, and in most cases shopping centre requirements, will deliver a comprehensive targeted design.
The final outcome will be the fulfilment of the design brief by providing the right ambience, look, form and function to attract the right customer.
Retail store design requires effective communication where liaising between retailer (client), shopping centre management, shopping centre design team, and shop fitter to ensure a smooth design and fit out process. Project time management is imperative as the cost of delay in getting a shop opened can be considerable in terms of rents and obligations of the shop owner. The time schedule to provide services has to be realistic and achievable, allowing the client to complete a design project within a given time frame.
Design Gallery have good working relationships with all major shopping centres and their design teams, and are familiar with requirements and modus operandi. We are able to guide our clients through the approval process to make this aspect of opening a retail space as smooth as possible.
The many varied retail design projects we have undertaken is the background to our excellent knowledge base in this design field. We follow industry trends and are aware of changing guidelines, and environmentally conscious sustainability requirements in the context of energy efficiency and applications of environmentally friendly sustainable products.