SDS Pop-up Store

About This Project

Project location: Sydney, NSW

2018 | 445m2

This established brand was offered the opportunity to temporarily trade out of the iconic Soul Patterson building in the heart of Sydney CBD. With tight time frames and the restrictions of a heritage listed site, the design had to be on brand for the national retailer while also taking advantage of the architectural elements inherent to the space. The high ceiling, ornate columns and traditional shopfront were enhanced via a dramatic pressed metal wall highlighted with illuminated signage. Mobile fixtures and floor displays work with the foxed wall bays to create a brand categorised shop in shop solution for the expansive floor plate.

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