About This Project

Project location: Chermside QLD

2017 | 145m2

The first Sleepy’s retail store to be located in a major shopping centre called for an overhaul of the mattress giants brand image to ensure compatibility with not only the brands target market, but to also cement their position in a highly competitive retail environment. A store concept was created to be rolled out across all subsequent Sleepy’s retail tenancies offering a “bedroom away from home” feel with curtained zones, shutters and adjustable lighting levels throughout allowing, customers to test products comfortably.

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