At the end of the day, great Café design is a matter of clever commercial interior design, and it has to address a huge number of issues relating to demography of the area, demography of the intended customer, locality, other venues near or adjacent to the café etc.
Further what is the business format for traffic flow, considerations have to be given to the space planning depending on if you operate a table service, as opposed to counter ordering system. Is there exterior seating, is the crowd a fast turnaround customer or a leisurely diner. Number of staffing and what their roles are within the café, distances they have to travel to perform their tasks. Customer engagement is also an important aspect of the café’s design. How you serve the customer and engage with them can make the end design result a success for the business. Read on to learn more about high-quality café design in order to enhance a café’s brand and offer a great experience tailored to the customers.
Aesthetics: it’s about appealing to the right crowd.
Some cafes are designed to bring back an old-world charm, to reflect a “farm-to-table” wholesome offering or to appeal to their consumers with a very natural and organic vibe. Other cafes on the other hand, often depending on location and the type of customer they would like to appeal to might have a very modern feel, often inspired by iconic modern design philosophies such as minimalism, Bauhaus and more.
Also in terms of locality the interior design for the cafe can draw on some landmarks or particular features in that area it is situated to connect the café to the locals and neighbourhood.
Comfort: do you want people to spend a lot of time in your coffee shop, or simply order and move on with the rest of their day?
Again, this particular matter is deeply related to your specific situation. Some cafes are looking to create a comfortable environment where people can sit around for longer. Those in general are in more relaxed neighbourhoods away from the hustle and bustle of inner city areas. Whereas where the design has to cater for busy city workers with limited time available a dash and grab a quick lunch scenario may require a different approach. Considering these type of customers will inform the direction of the café design from aesthetics through to the day to day functioning of the café’s space.
Menu arrangement and displays.
The way you display your items, menu offering and options could be very important, and a decisive factor in influencing the mindset of your customers. A well-designed menu could indeed become a great way to generate more sales. Displaying delicious baked goods, is also a great strategy to up-sell customers who were maybe only looking for coffee, but ended up craving one of the delicious food items you offer in your establishment!
To conclude, it is vital to understand that great cafe design should be a winning combination of great looks to appeal to the audience, as well as practicality and clever product displays.